Maxibon Man Chew
Do you have the jawcepts to conquer Maxibon?
Collaboration
Publicis Mojo asked Bayly to work with them to produce a promotional toy for Nestle.
Process
A range of different concepts were generated and considered. The Manchew toy was selected as the best vehcile to use for the marketing campaign. Bayly provided the design of the Manchew to the Chinese manufacturers.
Innovation
If you haven't noticed a visible increase in the number of "chin dominant" males on the streets of Australia then the product has not really done its job. It did however work with the rest of the campaign to produce a reported increase in retail sales of 41%.
In case you missed the essence of the campaign the first time round.......